Greene County Success Stories

The Evolution of the Farmers’ Market Across Greene County, NY

The Evolution of the Farmers’ Market Across Greene County, NY

Market Day has been a weekly event common to village cultures for hundreds (if not thousands) of years. Growers, Makers and Producers would bring their wares to a central hub to meet, greet, buy, sell, and trade. It’s a fundamental concept in human civilization. The personal connections people made at markets went far beyond just acquiring goods – it served as time to experience new things, meet old friends, make new friends, hear the latest news, find out what your neighbors were up to, and exchange views.

Beginning in 1970s America, shopping centers, supermarkets, and national retailers lured customers away from small local markets and neighborhood shops to corporate bastions of buying, with everything under one roof.

This led to a fundamental shift in the transaction process. Instead of giving our money directly to the person who produced (or at least sourced) the product we were buying, we loaded up our shopping carts and queued up in check-out lines to pay for everything at once – removing the maker from the transaction and distancing the buyer from the product source.

The Human Tradition of Market Day is part of Celebrating Summer in Greene County

Many Greene County towns have a weekly market

Billed as Farmers Markets to the general public, these weekly gatherings feel more like Village Market Days from days gone by. The first thing you’ll notice is people engaging in conversation — enjoying each other’s company, not just pushing wheeled baskets silently toward a cash register. There’s genuine interaction and connection going on here.

Of course, you’ll always find the freshest produce with the smallest carbon footprint. It’s local, after all.

Local Produce

But you’ll also find that same quality in the goods for sale – often crafted by the person who takes your money.  You can ask questions, find out exactly how it’s made and what’s in it, and make a personal connection with someone who takes pride in what they are selling.

Honey and Bread

Market Days also include Music, Art, and Free Demonstrations on everything from grilling the best sausage, to weaving the perfect basket, to making terrariums and succulent plantings for your home and patio.

Freshly potting plantsYou’ll also find great examples of handcrafted clothing, homewares, soaps and lotions, candles, and woodworking, from home studios as well as small specialty manufacturers.

Market Days have evolved into
marketing opportunities that make connections at the kiosk, tent, or stall,
and create relationships that will become loyal customers even after the good weather ends.

Craft beverage producers have totally embraced Market Days as a low-key and enjoyable way to make someone’s first experience with their product, and positive and lasting impression.

Craft Beverage

If you’re tired of assembly-line shopping, looking to get your localvore on, or just want to spend a late afternoon making the type of personal connection our forebearers experienced – Greene County Market Days are for you.  Come to Riverside Park in Coxsackie, NY on Wednesdays from 4-7 PM or to Dutchman’s Landing near the Historic Catskill Point on Fridays from 4-7 PM.  Find a complete list of Farms and Farm Stands in Greene County, or find over 1000 local business listings from the palm of your hand.

If you want to learn more about how to Make It In Greene, check out our free helpful business guides and contact the Invest In Greene team by email or phone at 518-719-3290.

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Topics: Success Stories